War II, when school lunches were introduced in elementary schools
and children began drinking milk, milk consumption at home also increased.
At this time, most distribution was by home delivery. However, as
the number of supermarkets in urban areas started to grow as of 1965,
the volume of milk sales from such outlets sharply increased. Then,
beginning around 1975, convenience stores began handling milk and
the volume of milk sold through home delivery services accordingly
The sales price of milk
is on a declining trend with each passing year.The percentage of 1-liter
milk cartons sold at or less than 200yen in grocery stores was 39.0%
in 1992 and 69.9% in 2002.Sales percentage of those sold at or less
than 180yen, which was only 7.8% ten years ago, has increased up to
46.5% in 2002.
of Price Trends for Milk" :Agriculture & Livestock Industries
the price of milk in grocery stores, the retail price is 183.0yen
and the purchase price is 149.7yen. The gross profit margin rate is
18.2%. One-liter milk cartons constitutes 88.4% of the sales figures
with the retail price of 189.1yen, the purchase price of 155.3yen,
and the gross profit margin rate of 17.8%.