The daily per capita consumption of milk and dairy products in Japan is 254.7g and has grown faster than other staple foods. When compared to consumption levels in developed European countries and the U.S., however, per capita consumption in Japan is much less. Indeed, the demand for milk and other dairy products in Japan remains low.The daily per capita consumption of milk is about 105g, roughly one third of the daily per capita consumption in England and Denmark, and less than one-half of that in the U.S. and Australia. Moreover, the daily per capita consumption of butter, a major dairy product in Japan, is 2g, about one fifth of that in England, and about one twelfth of that in France, the country with the highest rate of butter consumption. (It typically takes about 5-10g of butter to butter one slice of toast.) Finally, per-capita cheese consumption is about one fifth of that in England and about one thirteenth of that in France. Clearly, for an important food group, 68% of which is produced domestically, the market for milk and other dairy products in Japan is underdeveloped and should be expanded.

In Japan, however, milk is consumed only as a beverage, butter is used only as a spread for bread, and cheese is eaten only with sake or on pizza. In Japan, unlike in Europe, the U.S. and other Western countries, milk and other dairy products are not widely used in cooking, and it is here that the potential to increase consumption is most promising.

 

Annual Per Capita Consumption of Milk and Other
Dairy Products Around the World(2002)
Country
Item
Milk(kg)
Butter(kg)
Cheese(kg)
England 111.4 3.6 10.8
Belgium/Luxembourg 90.5 5.2 16.0
Denmark 137.7 1.7 14.8
France 99.7 8.1 25.9
Germany 90.8 6.5 21.7
Italy 70.6 2.7 21.4
Holland 120.9 3.2 17.6
Australia 100.2 2.6 12.4
New Zealand 97.0 6.3 7.1
U.S. 85.7 2.0 14.2
Canada 85.7 3.1 11.6
Japan 35.8 0.7 1.8
Soueces:ZMP,National Statistics, Eurostat, OECD ; RMMB
Note 1: ※ = The Belgium/Luxembourg figure is in 2001.
Note 2: ※ = The Italy figure is in 2001.
(C) Japan Dairy Council All right reserved.